Hannah wanted a new logo that felt healthy, positive, and encouraging while incorporating her favorite vegetable, an artichoke. If you look closely, there is an extra element to the artichoke icon that you might not have noticed right away. 
After designing the logo, I applied the new brand guidelines to a trifold brochure, a "Lettuce Learn" class registration form header, and a new graphic for her online nutrition course "Empower Your Health." Follow Wholesome Endeavors on Facebook for healthy food tips and visit wholesomeendeavors.com for more.
Final Business Stationery & Brochure
Style Guide Sample Pages
Empower Your Health Graphic
A few process sketches:
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