![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/0c97dda6-b977-4eb9-8ccf-a9657f082206_rw_3840.jpg?h=d20aba918198d40ecac1b8ce0b63aa82)
From generic to meaningful.
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/b672a1c5-07c2-46e1-af48-696df706c1c1_rw_1920.jpg?h=23e9781ce22224ab966317a7383d22ef)
Monogram option included with the new logo
Initial explorations:
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/dc3ddea7-4ef0-4247-a274-fef2e7763f09_rw_3840.jpg?h=c9a03b270656bd5abb5cfed831d29fd0)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/46cd6992-5ca5-4157-ad52-bdb745ebb7cd_rw_3840.jpg?h=a0749d1f60c6866f3021df986ea9905b)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/fa93da38-7265-4746-9d41-baa18985e6f6_rw_3840.jpg?h=5c1ae8970349eb89d7ef5a745ff6c18f)
Style guide sample pages:
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/17b4d0bb-bbfa-4396-81b1-229d3cd78baa_rw_3840.jpg?h=21426034ef202f9706d659eb383ada6f)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/bab38b58-56eb-4246-b69c-18402779ec0b_rw_3840.jpg?h=8f671082f2e456d6258fb53072be834e)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/8f76d119-2b9a-4acc-851c-54a848a1f4cc_rw_3840.jpg?h=07536daacb69b8e47baf872a5157540c)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/df47b964-b210-48ef-82c0-965c4a4fc3ed_rw_3840.jpg?h=69b14ed7178d01823ae02903f82a365e)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/4a73020f-7018-4adb-850d-23be51b8d9db_rw_1920.jpg?h=471c06b59720607f23427e7b59ed3fca)
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I created a new, refined look for the Thesis Foundation. I presented multiple options to both the foundation board and the internal brand team. From there, I crafted a final style guide for the foundation to use moving forward.
Monogram option included with the new logo