Working with Hannah Koschak, a Wisconsin-based dietitian and the founder of Wholesome Endeavors LLC, I created a custom artichoke logo that truly speaks for her brand personality. Hannah wanted a new logo that felt healthy, positive and encouraging while incorporating her favorite vegetable, an artichoke. If you look closely, there is an extra element to the artichoke icon that you might not have noticed right away. After designing the logo, I applied the new brand guidelines to a trifold brochure and a "Lettuce Learn" class registration form header, as well as a new graphic for her online nutrition course "Empower Your Health." Follow Wholesome Endeavors on Facebook for healthy food tips and visit wholesomeendeavors.com for more.
