From generic to meaningful.
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/133763d3-c9d9-4b7d-b114-de42519bb024_rw_3840.jpg?h=b70810d8f469c3f94b0f6aa9bd716509)
Monogram option included with new logo:
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/09f8f422-23d5-4cf0-b59c-f91c1dfeb0db_rw_1920.jpg?h=493b5a5571edcf7f7e269f249481af71)
Initial presentation to ECD and brand team:
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/8f6bc85b-631b-4e1b-8914-c22f60126dcf_rw_3840.jpg?h=ee26afe256a006f3204583880f41fd25)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/211f4670-92a7-4b1b-9a05-b35e99ee7d0c_rw_3840.jpg?h=47dbb3d9597627089f7aace4e392719a)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/f150c335-571e-464e-8cbf-8e9ad16e33b0_rw_3840.jpg?h=26b5976f7fa5d1741674f315de47cbbb)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/57c7dd4f-27ed-4d4b-a7dd-6939d91516dd_rw_1920.jpg?h=c22e57b18f978e9d9e86fe4165a32bab)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/2615ec6e-b213-428d-9b9f-a2e3247f89c7_rw_3840.jpg?h=4a3c797523c3119aaaf0ff98b4fae83d)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/74de871b-f054-449d-b19a-43e5807495a2_rw_3840.jpg?h=6993d9333a29ebdd86034a1721fd2efb)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/0573fa34-63d6-4311-94ea-9b80d9b6a646_rw_1920.jpg?h=68130101b10e4fde17dad1f2fbd9d612)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/6a99d8bb-cfc7-44d0-9e1a-0223e7f73758_rw_3840.jpg?h=dfb1737ebda2759141705e58241ad642)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/8579eae9-1f78-4fdc-b7c5-e636eb122a49_rw_3840.jpg?h=ab712340e6224570ca679db40583e9ef)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/d73de70f-dc0a-4b38-ad1f-c5f27b62f94b_rw_3840.jpg?h=80fb953f7bb01aa16c4427468a1b126d)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/86bbe5bd-3330-4580-b0d7-ef375e673c6b_rw_3840.jpg?h=77b921c29ba52be432a2aff3b0840ad9)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/ff4769e7-5aa4-44a6-a9b2-a38e3a49003f_rw_3840.jpg?h=35949aa6646d00f025118c358f6572ea)
Final style guide:
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/0e2bcf00-430a-4b37-9dca-c7901d5fac68_rw_3840.jpg?h=625e55eeaf24e25bc449db4bcc65cb5f)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/3e10f1ca-f65f-433a-83e2-d16318a01c5c_rw_3840.jpg?h=df74f3eceb3314dc718ffb52340397d0)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/28470f17-7b49-4998-962a-b2608bac02e8_rw_3840.jpg?h=bc8700ce4abdffd853fa337ad9b67f63)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/57f4df64-7c30-48ac-98be-ec5c4f415240_rw_3840.jpg?h=a277c4cc94c3fe64afb5e50f613c4efc)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/f8a6f009-ae17-4329-8091-426842744d88_rw_3840.jpg?h=f4209220c2e4c1b7ee4b6e8a2abe91c7)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/e2bd3aca-1065-4730-b740-3ffa1d355f34_rw_3840.jpg?h=1c3dd8c8969d29f40cae5bd3bff9f4c4)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/f8c8f037-862c-4393-ac45-a66a968254b5_rw_1920.jpg?h=b0daf62454acfadcf3303fc1f42ca24e)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/2e1ed04b-9e16-4676-ae61-ee0f4b6abfbe_rw_3840.jpg?h=846274d6224aa93daed88e0104d8cec0)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/0d8b9048-a3e8-4de9-8290-6e028d570613_rw_3840.jpg?h=562bc1e205796c6c5a0730cbc379feb7)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/208b6aa3-572f-47fa-ba5c-256cbec7009f_rw_3840.jpg?h=aecee95b3647396a2163984172346db5)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/aaca8b5b-7f66-4552-8066-eaf05a424003_rw_3840.jpg?h=e5c168d6c277909335e71bbbed600546)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/e558940c-0728-4fff-9698-1654c5ebf398_rw_3840.jpg?h=f1ca7b0b4e468c3c45dcb7c746bbc926)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/6a1741be-ad2d-4c53-a314-68f53dbea198_rw_3840.jpg?h=dcc7f8bbad32550a1c2be33dcbfd2762)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/11ce992d-31c7-413d-95f2-c0c262d4a77b_rw_3840.jpg?h=b081f3eb807f338b62d34694c2ce9bca)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/ace3a1f1-2c61-4d1b-b63a-14fc4b7650d8_rw_3840.jpg?h=b77f09ecc2354f07be0f794a103f0975)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/6a33012d-d911-4e42-94c8-293ed1126ebc_rw_3840.jpg?h=cd6a30b5db3fa6641ac2152253cd20dc)
![](https://cdn.myportfolio.com/5f9066426fa8430f983934997af34ddc/4fd5e662-4c02-4a13-88df-536e9fe31db7_rw_1920.jpg?h=68020d6046cbb51bcbd6c1b23dbf46e2)
I created a new, refined look for the Thesis Foundation. I presented multiple options to both the foundation board and the internal brand team. From there, I crafted a final style guide for the foundation to use moving forward.