SoBe Package Redesign

I redesigned the SoBe beverage logo and packaging to create a much more tropical feel. Each of the four flavors below is so unique, I wanted to design a different pattern and associate a different word to each flavor. Although each pattern is very different, they all swirl in the same direction to tie all of the flavors together visually. This way, a perspective buyer will be able to see they are all a part of the same brand.

Concordia University | Class Project | Packaging | 2014

View the entire process PDF right here.

I chose a current product that I wanted to redesign to appeal to an upscale demographic. SoBe fruit flavored beverages needs a facelift, so I decided to redesign four different drink flavors to help it feel more tropical, and I chose to use a glass bottle to help the beverage feel much more sophisticated.

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