Working with the Preston Kelly team, I helped develop a golf product catalog for our client, Par Aide. After our team created multiple cover concepts, the client chose one that I designed. The hole in the cover adds visual interest and connects the idea of a golf ball shape with how the Par Aide products are superior because they don't cut any corners.
My inside cover concept was developed with the help of my creative director and production team.
I developed unique icons for use throughout the entire catalog.