Papa Murphy's Digital

Below is a sampling of my digital contributions as a Sr. Designer for Papa Murphy's. I brought new creative layouts, illustrations, and animation ideas to the team.

Papa Murphy's New Website

I worked closely with the Papa Murphy's digital team and website partner to create a new and improved look and feel to match Papa Murphy's new brand identity. The homepage changed monthly to feature the newest deal. The first month with the new design featured the Buffalo Ranch Chicken pizza.

The core team and I reviewed many rounds of design from the Papa Murphy's website partner. After receiving the final components, I worked on crafting each page's exact layout based on the copy & creative briefs. I was in charge of sourcing imagery, presenting layouts to the core team and leadership, and exporting every single image and icon, including these custom-drawn icons and the mobile navigation icons below:

Social Media (old brand identity)

Social Media (new brand identity)

I supported the Creative Director in deciding how the team should incorporate the new brand guidelines we received. We transitioned everything to include more solid red backgrounds, feature a new secondary typeface, and new photography. I personally attended the photoshoots and provided a bit of art direction while I was there.