Gatorade March Madness

While working with the team at Swift Agency, I had the chance to be a part of a couple different Gatorade projects. One was in preparation for Gatorade's partnership with March Madness (pre-pandemic) and the other was a campaign to promote the new Gatorade Gx product.

MARCH MADNESS 2020

1. Bottle Mockups

I created Gatorade bottle mockups in Photoshop for each of the 51 collegiate basketball teams that were planning to participate in March Madness 2020 (prior to COVID-19 cancellations).

2. Animated GIFs

I created these animated GIFs in Photoshop for both men's and women's team bottles. The background pattern was drawn by the Swift design team. The black pattern was used as the accent for the men's college teams while the white was used for the women's teams.

3. Instagram and Twitter "versus"

I placed my bottle mockups into a variety of social assets. The idea above was that people would have the chance to vote on who they think will win that particular March Madness game.

Here there are placeholder team logos on the Gatorade bottles going head-to-head with each other. The plan was to show the client this "versus" post look with the placeholder bottles, and then we would add in the actual team logos in after the March Madness bracket was drawn.

4. Instagram Carousel

The Swift team had the idea to create the men's and women's pattern as a continuous repeating pattern behind the teams as an instagram carousel. I helped put together examples with the bottle mockups I created to show how it would look when someone swipes on Instagram.

5. Posts for Each Team

I helped the team at Swift finalize Gatorade social media posts for each of the 51 collegiate basketball teams that were planning to participate in March Madness 2020 (prior to COVID-19 cancellations).

Gatorade Gx Campaign

I worked on a Gatorade email design and digital banner ad design options to advertise Gatorade's new Gx product.

Emails 1 and 2: