My inside cover concept was developed with the help of my creative director and production team.
I developed unique icons for use throughout the entire catalog.
Par Aide 2018 Product Catalog
Working with the Preston Kelly team, I helped develop a golf product catalog for our client, Par Aide. After our team created multiple cover concepts, the client chose one that I designed. The hole in the cover adds visual interest and connects the idea of a golf ball shape with how the Par Aide products are superior because they don't cut any corners.
Preston Kelly | Agency | Editorial | 2017